Many may consider a boutique firm to only cater to high-end clients, or possibly too small to be competitive in a bustling real estate market. However, in reality, a boutique realty company such as LEONARDI REAL ESTATE is an extremely specialized business with a culture centered on customer service and professionalism. As a client of our agency, you can expect above average representation in any transaction from a quaint condo to a sprawling estate… and everything in between. You can rest assured knowing that not only your agent, but the broker/owner and entire team are working to provide you with a smooth and skilled transaction.
A Boutique is often defined as a small office staffed with well-vetted professionals
Merriam-Webster’s dictionary defines a Boutique as, “A small company that offers highly specialized services or products”. In fact, a boutique real estate firm is often defined as a small office staffed with well-vetted experienced professionals. Boutique brokerages have grown in popularity over the past decade as many highly trained, niche specialized agents have struck out to create their own brokerage firms.
Why have these small firms become so popular with home consumers?
88% of consumers prefer locally owned independent real estate brokerages over national franchises. boutique brokerages place an emphasis on the quality, not quantity of its agents. These small real estate brokerages march to the beat of their own drum, cultivating their own brand and service culture. You will find many mid-career agents have decided to work for boutique agencies, as they have had time to develop as an agent and don’t need the support of a major name brand agency. The boutique agent is able to meet and exceed consumer needs and is not limited to the ready-made tools given by a franchised big-box company.
Don’t consider a boutique brokerage as limited because of their smaller size.
The name of the game is customization and choices when it comes to boutique brokerages. They are not limited to franchise approved marketing templates, vendor restrictions and standardized product placements. Boutiques have the flexibility to explore and implement new marketing options, business ideals and higher quality service standards. In fact, boutique real estate companies have been the trailblazers for innovative marketing strategies such as blogging, website services, social media advertising and video tours.
Still unsure about choosing a boutique real estate agent? Don’t be!
Boutique agents are experienced and hand-recruited for their exceptional career and high service standards. Choosing a boutique agent will not cost you a dime more than hiring a large corporation affiliated agent, but you will probably get ‘more for your money’. Boutique agents cannot rest on the franchise reputation; they have to go above and beyond to create an outstanding service reputation to compete with big box firms. For boutique real estate agents, it’s all about working hard and earning their clients trust by fostering a great business relationship.
The big-box = More buyers myth…
There was a time in history where ‘BIG’ did mean more buyers. But that was the pre-Internet days. Before the internet, the only way a buyer had to find a home was to go through a larger real estate firm that kept the listing information. Today, a big-box real franchise is not attracting more buyers. Over the past decade, technology and the internet have leveled the playing field between boutiques and big-box franchises…. and bigger isn’t better anymore.
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