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Advantages of a Boutique Brokerage

Many may consider a boutique firm to only cater to high-end clients, or possibly too small to be competitive in a bustling real estate market. However, in reality, a boutique realty company such as LEONARDI REAL ESTATE is an extremely specialized business with a culture centered on customer service and professionalism. As a client of our agency, you can expect above average representation in any transaction from a quaint condo to a sprawling estate… and everything in between. You can rest assured knowing that not only your agent, but the broker/owner and entire team are working to provide you with a smooth and skilled transaction.

A Boutique is often defined as a small office staffed with well-vetted professionals

Merriam-Webster’s dictionary defines a Boutique as, “A small company that offers highly specialized services or products”. In fact, a boutique real estate firm is often defined as a small office staffed with well-vetted experienced professionals. Boutique brokerages have grown in popularity over the past decade as many highly trained, niche specialized agents have struck out to create their own brokerage firms.

Why have these small firms become so popular with home consumers?

88% of consumers prefer locally owned independent real estate brokerages over national franchises. boutique brokerages place an emphasis on the quality, not quantity of its agents. These small real estate brokerages march to the beat of their own drum, cultivating their own brand and service culture. You will find many mid-career agents have decided to work for boutique agencies, as they have had time to develop as an agent and don’t need the support of a major name brand agency. The boutique agent is able to meet and exceed consumer needs and is not limited to the ready-made tools given by a franchised big-box company.

Don’t consider a boutique brokerage as limited because of their smaller size.

The name of the game is customization and choices when it comes to boutique brokerages. They are not limited to franchise approved marketing templates, vendor restrictions and standardized product placements. Boutiques have the flexibility to explore and implement new marketing options, business ideals and higher quality service standards. In fact, boutique real estate companies have been the trailblazers for innovative marketing strategies such as blogging, website services, social media advertising and video tours.

Still unsure about choosing a boutique real estate agent? Don’t be!

Boutique agents are experienced and hand-recruited for their exceptional career and high service standards. Choosing a boutique agent will not cost you a dime more than hiring a large corporation affiliated agent, but you will probably get ‘more for your money’. Boutique agents cannot rest on the franchise reputation; they have to go above and beyond to create an outstanding service reputation to compete with big box firms. For boutique real estate agents, it’s all about working hard and earning their clients trust by fostering a great business relationship.

The big-box = More buyers myth…

There was a time in history where ‘BIG’ did mean more buyers. But that was the pre-Internet days. Before the internet, the only way a buyer had to find a home was to go through a larger real estate firm that kept the listing information. Today, a big-box real franchise is not attracting more buyers. Over the past decade, technology and the internet have leveled the playing field between boutiques and big-box franchises…. and bigger isn’t better anymore.

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ClientTestimonials

"John Leonardi is what you want an ideal real estate agent on your side to be: someone who is considered an expert in the local market. Someone who, through years of experience, knows how to listen... continued"
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Buying and owning your home can make a big differe Buying and owning your home can make a big difference in your life by bringing you joy and a sense of belonging. And with June being National Homeownership Month, it’s the perfect time to think about all the benefits homeownership provides.

Here are three ways owning your home can give you a sense of accomplishment, happiness, and pride.

>>You May Feel Happier and More Fulfilled

Owning a home is associated with better mental health and well-being. According to the experts, owning a home can improve your psychological wellness by making you feel happier and more accomplished.

>>You Can Engage in Your Neighborhood and Grow Your Sense of Community

Your home connects you to your community. Homeowners tend to stay in their homes longer than renters, and that can help you feel more connected to your community because you have more time to build meaningful relationships. After all, it makes sense that someone would want to help improve the area they’re going to be living in for a while.

>>You Can Customize and Improve Your Living Space

Your home is a place that’s all yours. When you own it, unless there are specific homeowner’s association requirements, you’re free to customize it however you see fit. Whether that’s small home improvements or full-on renovations, your house can be exactly what you want and need it to be. As your tastes and lifestyle change, so can your home.

Owning your home can change your life in a way that gives you greater satisfaction and happiness. DM me today if you’re ready to explore homeownership and all it has to offer.

#firsttimehomebuyer #opportunity

Reach out if we can help you with real estate - John Leonardi, Broker/Owner LeonardiRealEstate.com
Buying your first home is an exciting decision and Buying your first home is an exciting decision and a major milestone that has the power to change your life for the better. As a first-time homebuyer, it’s a vision you can bring to life, but you’ll have to overcome some factors that have made it more challenging in recent years. That said, if you’re looking to purchase your first home, here are two things you can consider to help make your dreams a reality.

>>Save Money with First-Time Homebuyer Programs

Being able to pay for the initial costs and fees associated with homeownership can feel like a major hurdle. Fortunately, there are a lot of public and private first-time homebuyer programs that can help you get a loan with little-to-no money upfront. And many of these programs are offered by state and local governments. To take advantage of these programs, contact the housing authority in your state and browse sites like Down Payment Resource.

>>The Supply of Homes for Sale Is Low, So Explore Every Possibility

It’s a sellers’ market, meaning there aren’t enough homes on the market to meet buyer demand. So, how can you be sure you’re doing everything you can to find a home that works for you? You can increase your options by considering condos and townhomes. U.S. News tells us these housing types are often less expensive than single-family homes. One reason why they may be more affordable is because they’re often smaller. But they still give you the chance to get your foot in the door and achieve your dream of owning and building equity.

DM me so you have an expert on your side who can help you navigate the process.

#expertanswers #stayinformed

Reach out if we can help you with real estate - John Leonardi, Broker/Owner LeonardiRealEstate.com
I can use your vote for #1 Realtor for 2023..... a I can use your vote for #1 Realtor for 2023..... and I can't thank you enough for voting me #1 Realtor in 2022, 2020, 2019 & in the Top 3 for the past 8 years in a row! - JOHN LEONARDI

🏘️ VOTE HERE: https://fedh.stylerca.com OR LINK IN BIO 🏠 .
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#realestate #realtor #realestateagent #realtorlife #homesweethome #openhouse #interiordesign #homes #househunting #homegoals #housegoals #homesforsale #realestatesales #realty #luxuryhomes #luxuryrealestate #homeideas #newhome #housingmarket #folsomca #folsom #leonardirealestate #folsomrealestate #eldoradohills #granitebay
Comparing real estate metrics from one year to ano Comparing real estate metrics from one year to another can be challenging in a normal housing market. That’s due to possible variability in the market making the comparison less meaningful or accurate. Unpredictable events can have a significant impact on the circumstances and outcomes being compared. 
 
Comparing this year’s numbers to the two ‘unicorn’ years we just experienced is almost worthless. By ‘unicorn,’ this is the less common definition of the word: “Something that is greatly desired but difficult or impossible to find.”
 
The pandemic profoundly changed real estate over the last few years. The demand for a home of our own skyrocketed, and people needed a home office and big backyard. 
 
>>Waves of first-time and second-home buyers entered the market.
>>Already low mortgage rates were driven to historic lows. 
>>The forbearance plan all but eliminated foreclosures.
>>Home values reached appreciation levels never seen before. 
 
It was a market that forever had been “greatly desired but difficult or impossible to find.” A ‘unicorn’ year. Now, things are getting back to normal. The ‘unicorns’ have galloped off. Comparing today’s market to those years makes no sense. Here are three examples:

>>Buyer Demand
Buyer demand is down from the two ‘unicorn’ years. But, according to ShowingTime, if we compare it to normal years (2017-2019), buyer activity is still strong.

>>Home Prices
2020 and 2021 each had historic appreciation numbers. Now, we’re returning to more normal home value increases.

>>Foreclosures 
Today’s foreclosures are increases over historically low foreclosure rates.

DM me so you have an expert on your side to help you keep everything in proper perspective.

#realestate #homeownership #homebuying

Reach out if we can help you with real estate - John Leonardi, Broker/Owner LeonardiRealEstate.com
Happy Memorial Day! . . . . . . . . . #memorialda Happy Memorial Day! 
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#memorialday #realestate #realtor #leonardirealestate #happymemorialday #folsomca #folsom #eldoradohills #granitebay #usa
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